This research aims to study the guidelines for creating added value which appears on the product label of sanitary napkin, using the method of qualitative research by collecting documents to collect information through 6 research agency of sanitary napkin type 30 (6. Brand products) using qualitative analysis to describe a pattern analysis (Descriptive Analysis) and data synthesis for synopsis. Study results showed that the guidelines create added value that appears on the lottery. Required packaging strategies and create a good lottery To create added value, it must rely on innovations to help to create different from competitors and generate interest to consumers.
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