If to consider the issues of proliferation and expansion of the media, social media, will see that the concept of globalization (Globalization) of Marshall (Marshall McLuhan), maeklu, which was developed in the 1950s from the saying "media is" can change the experience certificate.Man's sadness make the experience of media with more strength and lead to the creation of a global village (A Global Village) and utopian society (The Utopia) the spread of electronic media makes the world split into sections, is becoming a global village, came into the electronic one (One Electronic Global Village), a village of the world now compared to a virtual community, thus creating the brand seems to be the kansan with notable influence comes to the market. (Devereux 2014)
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