Instant coffee buying behavior of respondents
study on purchase behavior of coffee powder instant of respondents
the 400 cases. Found that the majority of respondents choose to buy instant coffee at mass (mass)
.(moderate to below, the price is moderate to low) were 272 people were 68.00 (table
3), the second level premium (premium). (the high quality, the price was high), a number of 82 people (%
20.50) and imported from overseas. The 46 (per cent 11.50).
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