researcher detail: Marianne McGarry

researcher detail: Marianne McGarry Wolf Year of Publication: 2002
Price is a key fac driving purchase interest in grapes. Both the price and the organic positioning had an impact on purchase interest in grapes. The increase in price from $199 for regular grapes to S2.99 for the organic positioning generated a reduction in likely purchasers, those with a 90% purchase interest and higher, from 43.2% to 30.2%. The increase in price from the organic concept reduced likely purchasers S to $4.99 for for organic grapes was from 30.2% to 16.7%. Respondents indicated that the $4.99 price perceived to be too high relative to the 199 price for regular grapes and thes2 for organic The regular 99 price similarly $1.99 price for grapes and the S2.99 price for organic grapes were perceived on the too low, too high, and just right scale. Analysis of the interval rating scale for the attribute reasonably priced, indicates that the 50% premium for the organic grapes was perceived as similar to the market price of regular grapes. However, the 151% premium the s4.99 organic grapes compare to for the $1.99 regular grapes and the 67% premium for the s4.99 organic grapes compared to the organic grapes were perceived by consumers too high as

ผลลัพธ์ (อังกฤษ) 2:

Researcher detail: Marianne McGarry Wolf Year of Publication: 2002nd
Purchase Price is a Key Driving FAC interest in Grapes. Both the price and the organic positioning had an impact on purchase interest in grapes. The increase in price from $ 199 for regular grapes to S2.99 for the organic positioning generated a reduction in likely purchasers, those with a 90% purchase interest and higher, from 43.2% to 30.2%. The increase in price from the organic concept reduced likely purchasers S to $ 4.99 for for organic grapes was from 30.2% to 16.7%. Respondents indicated that the $ 4.99 price perceived to be too high relative to the 199 price for regular grapes and thes2 for organic The regular 99 price similarly $ 1.99 price for grapes and the S2.99 price for organic grapes were perceived on the too low, too high. , and just right scale. Analysis of the interval rating scale for the attribute reasonably priced, indicates that the 50% premium for the organic grapes was perceived as similar to the market price of regular grapes. However, the 151% premium the s4.99 organic grapes compare to for the $ 1.99 regular grapes and the 67% premium for the s4.99 organic grapes compared to the organic grapes were perceived by consumers too high as.