Education Research Management evaluated the concept of the creative economy, restaurant operators in Hua Hin. Prachuap Khiri Khan Province Aims to (1) study to assess the management concept of the creative economy, restaurant operators in Hua Hin (2) to learn entrepreneurial restaurant in Hua Hin. This research examines using mixed quantitative research process. The total sample 40 from the sample by using a specific query and process qualitative research interviewing techniques. The results showed that cater to a large extent. Evaluation Process And to focus on the medium. Assessment Process Environment Assessment And assessing inputs, respectively, from in-depth interviews found. Some restaurant operators take their vacation home to open a restaurant to generate more revenue. Store management to meet the needs of mainstream consumers. There is a systematic problem solving process and quickly
Keywords: assessment, management, economy, entrepreneurs.
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