Abstract
.This research purpose. To study the use of credit services car owners of TISCO limited in southern regionPublic Company Limited in the southern region of a comparative study of factors affecting the decision to use the service credit personal car of TISCO. Public Company Limited in the southern region of classified according to personal factors.Public Company Limited in the southern region, and study the problems and suggestions of users นั่งส่วนบุคคล car loan customers TISCO Co., Ltd. (public) in the southern area. Data were collected by using questionnaires.Public Company Limited in the Southern District of 400 people by statistical techniques such as frequency and percentage, mean, standard deviation, and t-testF-test and chi-square
.The results showed that most of the respondents were male, aged between 31 - 40 years, married registered bachelor degree level education. Professional staff privately, average income per month between 10 000 - 20,,000 baht, family members, 3 - 4 people and major service use is the Songkhla behavior using credit service cars of TISCO. The majority reasons to use dry because the interest rates are low.The frequency of service 1 times per year. Duration of the loan 5 years. Channel of payment installment including branch of TISCO and credit, has been 400001 -, 500000), the factors affecting the decision to use the credit service passenger car of TISCO (PCL) in southern region Overall customer value at a high level when the.The sequence is personnel, prices in the service process, product in the way of distribution. The physical, except for the promotion. Customer focus in the medium.Sex, age, education, occupation, income per month in service use different. On the decision to use the credit service passenger car of TISCO Bank Public Company Limited in the southern region of different.0.05 and usage of credit services passenger car; The reason why the credit service. Knowing the information obtaining credit, frequency, in the service period of the vacation groceries. Channel of payment payment.Public Company Limited in the southern region of the significant 0.05
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