Managing Marketing Information to G

Managing Marketing Information to Gain Customer InsightsCustomer Insights are:Fresh and deep insights into customers needs and wantsDifficult to obtainNot obviousCustomer's unsure of their behaviorBetter information and more effective use of existing informationCompanies are forming customer insights teamsInclude all company functional areasCollect information from a wide variety of sourcesUse insights to create more value for their customersMarketing Information Systems (MIS)consists of people and procedures for:Assessing the information needsDeveloping needed informationHelping decision makers use the information for customer Assessing Marketing Information NeedsMIS provides information to the company's marketing and other managers and external partners such as suppliers, resellers, and marketing service agencies

Managing Marketing Information to Gain Customer Insights Customer Insights are: Fresh and Deep insights Into customers Needs and wants Difficult to obtain Not Obvious Customer's Unsure of their behavior Better information and more effective use of existing information Companies are forming Customer insights Teams Include all Company functional areas. Collect information from a Wide Variety of sources Use insights to create more VALUE for their customers Marketing information Systems (MIS) consists of people and procedures for: Assessing the information Needs Developing Needed information Helping decision makers use the information for Customer Assessing Marketing information Needs MIS. provides information to the company's marketing and other managers and external partners such as suppliers, resellers, and marketing service agencies.