Of the service If you value the higher the price, so customers will decide the pricing of services should be appropriate to the level of service clearly. And easy to identify different service levels.
If the service's value is higher than the price the customer will decide to buy. Service pricing should be appropriate for the level of service provided is clear and easy to identify the different service levels.
If the value of the service customer will be higher than the price, so the decision to purchase price, the service should have the appropriate level of service, clear and easy to identify different levels of service.