Overview of the dairy market has reduced growth. Caused by many factors. Whether it is the marketing of beverages Drink water or tea and Funtional black come to impact the market share of UHT milk, but overall fomot remains a leader in the market in milk and dairy market, which mainly is grown up because of the perception of the consumer.Reject milk and consumer misconceptions about drinking milk because they understand that drinking fat, very old people who drink the milk, then the risk of disease is believed to have been drinking milk and the risk of cancer, as the market leader in this fomot is very sensitive to.Communication is made via check market through ongoing activities so that knowledge about how to properly milk consumers. And encourages the consumption of dairy products increased to expand the market because Thai people's milk drinking habits each year on average 12-14 litres, which is a very small number of the intake, and the numbers do not add up at all throughout almost 10 years ago.
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