Moreover, Lenovo brand is treated a

Moreover, Lenovo brand is treated as a famous local brand in China and some Asia pacific countries but the rest of the world are unknown of Lenovo, therefore, it is the most difficult part to be success in global business. To solve this problem, Lenovo made a deal with IBM to acquire the ThinkPad family with some further benefits to leverage the secondary brand associations as IBM is the most worldwide trustworthy brand in PC industry and using the stamp of IBM logo of the notebook will enhance the creditability of Lenovo brand as the big brands is trusts this company enough. With the good reputation and exiting global distribution, the Lenovo brands could be launched the brand to worldwide efficiently. In order to build the brand more globally, Lenovo had a management restructuring which merging both companies together but changed the half of the top management to be non-Chinese and switched the main working language from Chinese to English for the company's new multinational structure with 20,000 operation staffs in more than 30 countries around the world.

Moreover, Lenovo brand is treated as a famous local brand in China and some Asia pacific countries but the rest of the world are unknown of Lenovo, therefore, it is the most difficult part to be success in global business. To solve this problem, Lenovo made a deal with IBM to acquire the ThinkPad family with some further benefits to leverage the secondary brand associations as IBM is the most worldwide trustworthy brand in PC industry and using the stamp of IBM logo of the notebook will enhance the. creditability of Lenovo brand as the big brands is trusts this company enough. With the good reputation and exiting global distribution, the Lenovo brands could be launched the brand to worldwide efficiently. In order to build the brand more globally, Lenovo had a management restructuring which merging both companies together but changed the half of the top management to be non-Chinese and switched the main working language from Chinese to English for the company's new multinational structure with 20,000. operation staffs in more than 30 countries around the world.

Moreover Lenovo brand, is treated as a famous local brand in China and some Asia Pacific countries but the rest of the World are unknown, of Lenovo therefore it is, the most difficult part to be success in global business. To solve, this problemLenovo made a deal with IBM to acquire the ThinkPad family with some further benefits to leverage the secondary brand Associations as IBM is the most worldwide trustworthy brand in PC industry and using the stamp of IBM logo of the notebook Will enhance the creditability of Lenovo brand as the big brands is trusts this company enough. With the good reputation And exiting, global distributionThe Lenovo brands could be launched the brand to worldwide efficiently. In order to build the brand, more globally Lenovo Had a management restructuring which merging both companies together but changed the half of the top management to be non-Chinese And switched the main working language from Chinese to English for the company 's new multinational structure, with 20000 operation staffs in more than 30 countries around the world