Marketers typically combine several variables to define a demographic profile. A demographic profile (often shortened to. "A demographic.") provides enough information about the typical member of this group to create a mental picture of this hypothetical. Aggregate. For example a marketer, might speak of the single female middle-class age 18,,,, to 24 college educated demographic.
.Researchers typically have two objectives in this regard: first to determine what segments or subgroups exist in the overall. Population; and secondly to create a clear and complete picture of the characteristics of a typical member of each of, segments. Once these profiles, are constructed they can be used to develop a marketing strategy and marketing plan.The five types of demographics for marketing are age gender income level,,, and race ethnicity.
การแปล กรุณารอสักครู่..
