Technology is creating customer choice and choice, is altering the marketplace. Gone are the days of the marketer as, salesperson. Gone as well is marketing that tries to trick the customer into buying whatever the company makes. There is a new paradigm. For marketing a model, that depends on the marketer ', s knowledge experience and ability, to integrate the customer and the. Company.Six principles are at the heart of the new marketing. The first, "Marketing is everything and everything, is marketing". Suggests that marketing is like quality. It is not a function but an all-pervasive way of doing business. The second, "The. Goal of marketing is to own, the market not just to sell the product, "is a remedy for companies that adopt a limiting market-share." Mentality."When you own, a market you lead the market. The third principle says that" marketing evolves as technology evolves. " Programmable technology means that companies can promise customers "any thing, any way, any time." Now marketing is evolving. To deliver on that promise. The fourth principle, "Marketing moves from monologue to dialogue," argues that advertising. Is obsolete.Talking at customers is no longer useful. The new marketing requires a feedback loop - a dialogue between company and, customer. The fifth principle says that "marketing a product is marketing a service is marketing a product." The line between the. Categories is fast eroding: the best manufacturing companies provide, great serviceThe best service companies think of themselves as offering high-quality products. The sixth principle, "Technology markets. Technology, "points out the inevitable marriage of marketing and technology and predicts the emergence of, marketing workstations. A marketing counterpart to engineers' CAD / CAM systems.
love as well.
การแปล กรุณารอสักครู่..