Toyota's marketing budget has been consistently increased after the global financial and economic crisis of 2007-2009, consistent with the overall trends in the automotive industry, Toyota's marketing strategies are successful in linking closely with brand, the best practices of Japan how to do. Toyota's marketing strategy, especially the focus on communication of marketing messages depending on the efficiency of the production and use of vehicles and elite. A series of marketing communication channels such as print and media advertising campaign, events and experiences, public relations and direct marketing techniques with the use of an integrated approach in order to give this message to the target customer group.
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