4. the relevant concepts and theoryConcept enterprise resource base. Barney (1991), the Organization's resource base concept (Resource-Based View of the firm) or organizational resources exist is BRV. An important role in the creation of sustainable competitiveness. By ทรพัยากร it should be a feature is valuable (Value), rare (rare) can not easily renewable (difficult to substitute) and difficult for a competitor to be imitators (imitate), otherwise the Organization will be able to compete only temporarily, so that it is a conceptual framework at the RBV use in-depth analysis that covers advanced enterprise resource.It is fundamental to ango defines an organization's performance lead to a sustainable competitive advantage in your business? The concept of resource property (assets), it means the ability of an organization (capabilities) (Organizational processes), business (Firm attributes) attribute data (information), knowledge (Knowledge) that are controlled by corporations and organizations in the implementation of strategic actions to improve performance. (Efficiency) and efficiency (effectiveness) However, Barney and the Board (2001) explains that the advantage in the competition of the enterprise. needs, resources and capabilities of the organizations with these four properties, organizations should consider the resources and capabilities of the Organization divided into tangible assets and property that the match must not (tangible and intangible assets), including skills in the management of the organization.
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