The objective of this research work is to study the characteristics of foreign tourists in the tourist country Thailand during the months of January to July 2553 2559 using segmentation analysis. The research found that can divide groups of foreign tourists coming into the country, Thailand into 3 groups, namely, that have a high foreign tourists. Groups that have foreign tourists and chatipanklang groups that have low tourist. It can also split the country's regions, the Group's Thailand foreign tourists coming into the country, the most popular Thailand 3 groups are groups of regions with a high tourist. Groups of tourists to medium and low tourist groups.
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