Coca Cola has intense competition with Pepsi,it mean pricing can not exceed or decrease too much as compared to the price of Pepsi Cola. If price of the Coca Cola exceed from the Pepsi then customer will shift to the Pepsi Cola. On the other hand, if the price of Coca Cola decreases customer might get the impression that its quality is also low.We know that there are tooth Koka Cola and peptide market competition. That means pricing of goods cannot be much too low compared to the price of the peptide-Sy. If the price of Coke set Consumers will turn to the consumer proxy instead of a peptide. Because both products are items that I thought was substituted. But if coke reduced too much, it will affect the confidence of the customer.
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