Marketing strategy analysis of STP
S-Segmentation:? A group of people who drink coffee and eat the cake
T-Target:Market target focus on consumers buying medium to high. May be businessmen, students, workers, or even tourists to recreation. Or looking for a pleasant atmosphere. Clean.P-Positioning:The coffee shop, moderate price in the market. But the emphasis on impress consumers from decorative atmosphere of the store and attentive service and friendly. For those who get away with the atmosphere, sitting work.Leisurely, which is in the middle level quite high
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