This study aimed to examine the personal characteristics of the individual investor. Affecting investment in the Stock Exchange of Thailand. The Education, This study used primary data questionnaire with a sample of retail investors in the area of Nakhon Ratchasima, 390 people between March and April 2558 and analyzed the data. Descriptive statistics such as percentage, average and standard deviation analysis. Hypothesis testing using inferential statistics is analyzed by t-test (Independent-Samples Test), and one-way analysis of variance (One-Way Analysis of Variance), which determines the level of statistical significance. 0.05
The study found that Individual investors surveyed male and female equal proportions. The majority of retail investors. Between the ages of 21-30 years old, single-level undergraduate education. Private company employees The average income per month between 20,001- 40,000 baht, which has an average daily trading volume of less than 50,000 baht rate of return expected from the investment in the 10% - 20% In addition, individual investors have. Loss on trading securities acceptable level of 1% - 5%, and investment in the finance sector (FINCIAL) also featured on the factors that affect the investments of investors, including the political and economic aspects. The overall level Equal to 3.9874 and also found that personal characteristics such as sex, age, marital status, education, occupation and income per month. Is related to the amount invested in the stock market. The expected rate of return on investment. And the level of losses that can be statistically significant at the 0.05 level.
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