Abstract
.In the establishment of cooperative. In general, there are the purpose of establishing and aims to accomplish.Study on Cooperative successful cooperative 2 beef is beef cooperative phon ยางคำ and beef cooperative University (KPS) KU. Beef found critical success factors together.Because the personnel or groups of persons in all important for all cooperative cooperative again ทั้งบุคคล or personnel is driven to a prosperous and successful cooperative but if personnel devious cheat corruption will.A big problem and make cooperative that failed in the purpose of cooperative.It is also the business planning and marketing. On the direct business, because business planning and marketing will result in a variety of business, as well as a variety of the product.Factors and finally as a factor about the goods.The establishment of cooperative principle for distribution within the cooperative members created and product quality will be casting the price and spot casting about competitors of the cooperative because if a product cooperative produces no quality fight pair.Kong is not cooperative to did not set prices do not match or profit target.The customer will decide the quality products than lack of customer groups, products or customers to amuse the loyalists to cooperative
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