Moreover, the online cosmetics sales grow very fast. According to barbalova, is expected in 2015, the online cosmetics sales are up to 33% on the purchase of decisive factors. cosmetics online is a matter of price, because most consumers purchase goods online, it will buy items that they have used before, or have been proven to have good quality. Which they purchase in online because prices are cheaper than the normal cosmetic shops (Łopaciuk and Łoboda, 2013). The influence of the internet, making producers tried to find a way to be able to engage with the consumer more. Social media such as facebook use by or for smart phone apps (In-cosmetics 2010).
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