In order to do business has been a long term profit, that is, the long-term gains will come from a customer's loyalty builder and that marketers want to share market share.
So will the business be profitable in the long term there is profit to be caused by Creating a customer loyalty program. And that marketers want to divide the market share.
The business has been long-term profit. That is, the profit in the long run program caused love built customer loyalty And that marketers want to break the market share.