At the heart of CRM is to make known the customer insight and depth, then. Present customer satisfaction or customer that exceeds expectations. But on the customer satisfaction levels are. To meet the goal of CRM is necessary and must be studied for any information of the customer. The behaviour of the customer with the goods or services, or the company itself, including the customer experience from the use of the goods and services of the company. Analyse, interpret and present satisfied and continued to make the analysis process, interpret, and present it requires good enough when the database system is implemented, and then start the Database, but this time not only to do. Database Marketing, but only implemented to achieve process "satisfy customers" of the entire organization.
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