2 part composition factors) affect the marketing of coffee purchased by level (= 3.81) each and the level (= 3.81-3.96), with the exception of the marketing campaign is moderate (= 3.40).
2) / mix factors affecting the coffee market as a whole at a high level (= 3.81), and each side at a high level (= 3.81 to 3.96), unless the market promotion. Is moderate (= 3.40).
2) / marketing mix factors affecting the purchase coffee, generally at a high level (= 3.81) and each รายด้าน at a high level (= 3.81 - 3.96). Except for the promotion was moderate (= 3.40).