Bids to gain the endorsements of three well-known sports celebrities will take place in Year 11; bidding for
the services. Of the remaining nine celebrities will occur in upcoming years. In the event of ties in the
highest offer the celebrity,, Will sign with the company whose celebrity endorsers have the lowest combined
.Consumer appeal indexes across all regions (if the high bidders have celebrity endorsers with the same
combined consumer. Appeal indexes the celebrity, will sign with the company having the lowest overall
image rating). The preference of celebrity. Endorsers to sign with companies having a weaker lineup of
.Endorsers reflects their belief that this will give them greater overall exposure as the company 's principal
spokesperson.? The potential for ties signals the wisdom of odd-number contract offers. If you are
the winning bidder for the services. Of a particular celebrity the celebrity, will be available in the year
.Following your winning bid and you will begin to pay the celebrity 's annual contract cost in the year
following your winning. Bid - no costs are incurred in the year of the bid.
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