The project aims to educate consumers about ocean plastic pollution and the importance of recycling.<br><br>Through the use of powerful imagery, the Surfrider Foundation is working hard to encourage people to reduce their plastic waste with the message that ocean plastic not only harms marine wildlife but also affects human health. Plastic in the ocean is easily mistaken for food by marine animals and more than a quarter of fish were reported to have ingested plastic in 2008 – so what was once our packaging, may be soon our meal! The ad was part of Surfrider's rise above plastic program to increase awareness of how everyone can reduce their plastic footprint. A highly effective campaign!
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