However, the situation in their country, South of the STA yawathang, there are negative factors for the Thai industry.Tourism: events, Earth phibat and unrest in the three southern border provinces, as well as intense competition.From emerging destinations (Viet Nam, China and India) and the creation of new tourist products (Japan, Hong Kong,And Korea), and the behavior of tourists that have changed as a result, Thai national tourists and expatriates.Reduced (to pour, yawahaeng, Thai-2549 (2006)) Public and private sector agencies to increase marketing efforts to.To attract tourists interested in and choose to come and experience the impressive attractions at their responsibility.The behavior of the current popular travelers buy PEK-Gage tour due to tourists traveling to a tourist destination often need to offer a wide range of experience, such as the hotel, excellent service. Eat and drink-exterior native communication with people in the local store. Cultural history and way of life of the people in พื่ town. Therefore, tourism does not mean only 1 product only, but includes a wide range of products and services which are offered by many private and public sector organizations, each organization is different with the purpose to perform different tasks. (Kozak. 2003) for both business and leisure travelers will be satisfied in particular attractions: overview. If not satisfied with the products and services they receive (Chen and Kerstetter. 1999) the concepts mentioned above, focused on understanding tourist image. So researchers interested in studying the image of tourist attractions in southern areas (Satun) to be useful in the implementation of the guidelines in the development of marketing programs, consistent with the realization of the image of tourist destination for both business and leisure travelers.
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