Direct marketing is to deliver market data to promote their products or services directly to the target by one or more advertising media to effect responses in a way that can be measured. Whether it is any location, such as to send email (send directly) or email using the customer database customer database which contains the names, addresses, phone, fax or e-mail integration, including information about the frequency of category purchase lifestyle information. The customer must be attributed to the preparation of the performance of your direct marketing campaigns, direct marketing, depending on the capabilities of the database to targeted and effective recruitment, both from the database or the database providers to manage database marketing specialist.Indirect marketing channel strategy, which is the sale of goods to consumers through middlemen in terms of tourism and travel agents. This strategy is more expensive than direct marketing. Indirect channels can provide significant income and a rapid increase in the travel agent channel working on tour operators, the leader of the group wide open and stuffing.
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