Strengths (Strength) is a positive impact arising from the internal environment of the hotel or the advantages in the business. Every business should be aware of
.The ability is a main feature of the self. Which must be considered in any elements such as marketing, management, finance, manufacturing, research and development, etc.To distinguish or self image different from competitors, for example of strengths, including the quality products. The vision of the hotel and administrators must be financially stable, etc.!Weaknesses (Weakness) is negative impacts arising from the internal environment of the hotel or disadvantages advantages in the business. Or it may mean the operation inside the hotel cannot do well.Business. Examples of weaknesses, including the cost of production is higher than the competitor the service image of the company.
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