Because in the year 2015, Milk powder, shrink category affected. All competitors can do for the tv ads. Events. Competitive price when we have more and more when we do special price competitor to shit green, making sales, OK?
Since the year 2015 Milk powder category shrink the company affected. The competitors can do the commercials, the TV event better price competition, but there is more. And competitors could do special rates rising trend. Sales have fallen
Because in 2015 Milk powder category shrink make the affected companies, both races can be made about the advertised products TV Event, the better, the price competition is increased. And competitors do special style.