1. to study the composition of the marketing section of factors affect buying souvenir item category folk handicraft of Thai tourists present in the village. Amphoe hang Dong, Chiang Mai Province
1. To study the marketing mix factors that influence the selection of souvenirs and crafts type of tourists from Thailand in his village in Chiang Mai.
1. To study the marketing mix factors affecting the purchasing of goods ของที่ระลึกประเภท folk craft of tourists in the village to give. Hang Dong District, Chiang Mai Province .