The two Sbu’s, Mineral water and Co

The two Sbu’s, Mineral water and Confectioneries fall into this category of the BCG. These SBU’s have high market share and high industrygrowth rate. These Sub’s are requiring lots of investment to compete in the growing market. For example, lots of money is being spent and aggressivemarketing strategies have been implemented for the Mineral water to build and maintain market share. Nestle Pure Life has captured 50 % of thebottled-water market in Pakistan since it was introduced in 1998. Its approximate sales for 1999 are RS. 70, 401000. This sales figure is quiteimpressive as the sales rose quite high in only one year. It is predicted that there will be additional growth in the mineral water category in coming years.The sales of the confectioneries rose to RS. 106,559 000 from RS. 87,758 000. The huge increase of RS. 18, 801 000 puts this SBU in the starscategory and shows its increasing market share. There is a growing market for the products in confectioneries for example Kitkat (eventhough it’simported), Polo Smarties etc. This can be proven from the fact that Nestle keeps introducing new products in this category for example Allen’s Sootherswere launched during the last quarter of 1998.

ผลลัพธ์ (แอฟริกา) 1:

Die twee Sbu se, minerale water en banketbakkery val in hierdie kategorie van die BCG. Hierdie SBU se het 'n hoë markaandeel en 'n hoë industrygrowth koers. Hierdie Sub se wat baie belegging om mee te ding in die groeiende mark. Byvoorbeeld, is baie van die geld bestee word en aggressivemarketing strategieë in werking gestel is vir die Mineraalwater te bou en markaandeel te behou. Nestlé Pure Life gevang het 50% van thebottled water mark in Pakistan sedert dit in 1998 bekend gestel is Sy geskatte verkope vir 1999 is RS. 70, 401000. Dit verkoopsyfer is quiteimpressive as die verkope redelik hoog gestyg in net een jaar. Daar word voorspel dat daar bykomende groei in die kategorie water minerale sal wees in die komende jaar.Die verkope van die banketbakkery gestyg tot RS. 106559 000 van RS. 87758 000 Die groot toename van RS. 18, 801 000 sit hierdie SBU in die starscategory en toon sy toenemende markaandeel. Daar is 'n groeiende mark vir die produkte in banketbakkery byvoorbeeld Kitkat (Tog it'simported), Polo Smarties ens Dit kan bewys word uit die feit dat Nestlé hou die bekendstelling van nuwe produkte in hierdie kategorie byvoorbeeld Allen se Sootherswere van stapel gestuur in die laaste kwartaal van. 1998.