The more expensive, the customer will buy at 3M. In the same price the customer wants to buy Diversey. Customers are using this brand for more than 2 years (MTO @ GP> 50%), but the mkt has recommended the sale of polish, which will cost cheaper, the quality is better than in the past. The company tried to sell the 3M brand rival. Harmonises with the customer to switch brands for the GP. But after a questionnaire sent to the Finance Department to set price, it is found that the pads are not cheaper. Lead customers, and our process for nearly two weeks to be shipped to the customer with the product before use and be back on the same sheet with 3M sanding the waiting period is 3 weeks.
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