18 Globalization and International

18 Globalization and International
Strategy
Definitions:
International business: Profit-related activities conducted across national boundaries.
International management: Process of planning, leading, organising and controlling in organisations
engaged in international business.
Explanation
Organisations develop from Domestic markets towards International markets at different rates and some
industries are more prone to this process (e.g. the oil industry) than others (eg constructions, transport,
and services like insurance).
Internationalisation brings risks – currency fluctuations, political changes, etc. so organisations may be
slow to develop s fully global presence.
Methods of international development
In the first instance organisations might create an Export Department or website
Next, they might open a marketing office in the host country
Then they might invest in production facilities –much more risky.
Other avenues include:
- Licensing of products or production techniques
- Strategic alliances with partners from the host country
- Wholly- or partly-owned subsidiaries – may include both marketing and production, and
may issue shares locally.

ผลลัพธ์ (แอฟริกา) 1:

18 globalisering en internasionale
strategie
Definisies:
Internasionale besigheid:-winsgewende aktiwiteite gedoen oor nasionale grense.
International Management: Proses van beplanning, leiding en organisering en beheer in organisasies
in die internasionale sake.
Verduideliking
Organisasies ontwikkel uit binnelandse markte teenoor internasionale markte teen verskillende tempo. en Sommige
is meer geneig om hierdie proses Industries (bv die oliebedryf) as ander (bv konstruksies, vervoer,
en Dienste soos Insurance).
Internasionalisering bring risiko's - geldeenheid skommelinge, Politieke veranderinge, so Organisasies ens Mag
Slow om ten volle te ontwikkel s. . wêreldwye teenwoordigheid
Metodes van Internasionale Ontwikkeling
Organisasies in die eerste plek kon skep 'n Uitvoer Departement of Webwerf
Volgende, kan hulle maak 'n Marketing Office in die gasheerland
dan sal hulle dalk Belê in die produksie fasiliteite -much meer riskant.
Ander paaie insluit:
- Lisensiëring van. produkte of Produksie Tegnieke
- Strategiese alliansies met vennote uit die gasheerland
- of filiale wat gedeeltelik besit ten volle in - Mag beide Bemarking en Produksie, en
mag aandele plaaslik uit te reik.