A marketing plan using 4P marketing strategy, there are many, but the most basic is to use 4P (Product Price Place Promotion), which is used in master planning in each section together. In some businesses may not be able to modify both the 4P all in the short term, it does not matter because they can gradually adapt to strategy. Marketing mix optimization. 1. the Product is an item such as beauty products. Our supplements are used in everyday life that we will offer to the customer. Guidelines to determine the appropriate product, it must determine whether the target audience what we want to do, according to customer requirements. There is a difference, and there a lot of buying by make a difference, it must be something that you can actually touch. 2. Price the price is something that is quite important for the market, but not a single price reduction because of the reduction in the price of goods may not have helped to sell better, but pricing to suit the product and our target group, with most customers shop cosmetics Sirikwan as students. To set a price lower than the competition, regarded as an important point in attracting customers, regardless of the income of a parent. 3. the Place is a way to bring goods into the hands of customers, a cosmetics vendor friend Sirikwan on items directly in the appropriate position. Located at Mae Fah Luang University land near Kochaphol. 4. Promotion activities is to tell customers about our products. There are various media advertising both on Facebook and in ads that makes people buy our products, such as the annual price decreases, but for small businesses, Sirikwan cosmetics advertising could be something more than necessary, because it requires a lot of money, but we will be funding the Promotion of Promotion held over certain items of the Head depends on the company.
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