SWOT ANALYSIS OF THE LOGISTICS PROC

SWOT ANALYSIS OF THE LOGISTICS PROCESS OF
SHUN YUE CEMENT COMPANY LIMITED

Thesis
JIA NI CHEN
Degree Programme in International Business
International Marketing Management

Accepted ___.___._____ __________________________________

1

SAVONIA UNIVERSITY OF APPLIED SCIENCES
Business and Administration, Varkaus
Degree Programme, option
Bachelor of Business Administration, International Business, International Marketing Management
Author(s)
Jia ni Chen
Title of study
SWOT analysis of the logistics process of Shun Yue Cement Company Limited Type of project
Date
Thesis
Supervisor(s) of study

05.10.2011

Pages

85+5
Executive organization

Tuula Linnas
Abstract
The objective of this thesis was to evaluate the operation of the logistics department of Shun Yue Cement Company Limited, China. The company is a middle-size company specializing in the sales and transportation of cement. However, the rapid development in the various areas of the logistics industry poses great challenges to the company.

The theoretical framework of the study consists of two major theories: business SW OT analysis and logistics process. The background research was conducted by means of both quantitative and quantitative methods. The qualitative method included a face -to-face interview with the supervisor of the logistics department and several interviews with the company’s customers. The quantitative analysis was carried out by means of questionnaires which were sent to the employees of the company.

ผลลัพธ์ (อังกฤษ) 2:

SWOT ANALYSIS OF THE PROCESS OF LOGISTICS
CEMENT COMPANY LIMITED SHUN YUE Thesis NI CHEN JIA Degree Programme in International Business International Marketing Management Accepted ___.___._____ __________________________________ 1 UNIVERSITY OF APPLIED SCIENCES Savonia Business and Administration, Varkaus Degree Programme, Option Bachelor of Business Administration. , International Business, International Marketing Management Author (S) ni Chen Jia Title of Study SWOT analysis of logistics The Process of Yue Shun Cement Company Limited Type of project Date Thesis Supervisor (S) of Study 05.10.2011 Pages 85 + 5 Executive Organization Tuula. Linnas Abstract The Objective of this Thesis was to evaluate The operation of logistics The Department of Yue Shun Cement Company Limited, China. The company is a middle-size company specializing in the sales and transportation of cement. However, The Rapid Development in The Various areas of logistics Industry The Great poses challenges to The Company. The Theoretical Framework consists of The Study of Two Major theories: business SW OT analysis and logistics Process. The background research was conducted by means of both quantitative and quantitative methods. The qualitative method included a face -to-face interview with the supervisor of the logistics department and several interviews with the company's customers. The quantitative analysis was carried out by means of questionnaires which were sent to the employees of the company.

ผลลัพธ์ (อังกฤษ) 3:

SWOT ANALYSIS OF THE LOGISTICS PROCESS OF
SHUN YUE CEMENT COMPANY LIMITED



Thesis JIA NI CHEN Degree Programme in International. Business
International Marketing Management

Accepted _ _ _. _ _ _. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _



SAVONIA  1 UNIVERSITY. OF APPLIED SCIENCES
Business, and Administration Varkaus
Degree, Programme option
Bachelor of, Business Administration International. Business.International Marketing Management
Author (s)
Jia Ni Chen
Title of study
SWOT analysis of the logistics process of Shun. Yue Cement Company Limited Type of project


Date Thesis Supervisor (s) of 05.10.2011 study






Pages 85 5 Executive organization

Tuula. Linnas

The Abstract objective of this thesis was to evaluate the operation of the Logistics Department of Shun Yue Cement. Company, Limited China.The company is a middle-size company specializing in the sales and transportation of cement. However the rapid, development. In the various areas of the logistics industry poses great challenges to the company.

The theoretical framework of the. Study consists of two major theories: business SW OT analysis and logistics process.The background research was conducted by means of both quantitative and quantitative methods. The qualitative method included. A face - to-face interview with the supervisor of the logistics department and several interviews with the company 'customers, s. The quantitative analysis was carried out by means of questionnaires which were sent to the employees of the company.