Food industry. When moving to the AECThe food industry is a featured industry 2011 growth to leap 20% which is the highest level. When compared to total exports grew by 15.9 percent year-on-year level in one country, Thai food exports of over 33 million tons. Thought is worth over 32 billion us dollars, or 14.2 percent of all exports.Because food consumption behaviour of people in the world do not change much. The majority of countries had eaten bread, but bread to eat. The country? Eat Brown rice, cooked rice, but so is our customer base of export to the country. Top ten (Top 10), it does not change.In recent years, it is still the same country in which these countries have economies in the ASEAN + 3 countries total total population base: 6 our customers only this group c. 1805 into the trip and because the country has abundant raw materials, Thai 80% of food production raw materials produced in the country. But we know well that if sales of agricultural products will be the price the market did not get good processing equipment and packaging of Thai expansion to accommodate continually (processing and packaging equipment market food or Food processing and packaging equipment: 20% of the average Thai FPPE growth every year since 1999 by the year 2011, there are 270 million us dollars trade value increased from the previous year to 61.0%), it is an advantage that the country will focus on Thai industries, food processing, which is a value-added industry. Beneficial agricultural commodity value we have already had strengths as well.If you open a AEC, then we will have the opportunity in the food processing industry, particularly food, ready to eat (RTE Food: Ready-to-eat) by the Institute of food expected to open a AEC helps customer base in South-East Asia increased by approximately 600 million people. In addition to the advantage of raw materials We also have a geographic advantage that is centred in the region as well.If you look at individual countries. However, we have the opportunity to Thai?Starting in Viet Nam Chilled Ready-Meals worth 108.8% in 5 years, based on the development of the retail industry: the Viet Nam country RTE value grew by 14.9% year-on-year 2011 RTE the cans are the most popular, with approximately 80% share of all RTE, but if you consider Pizza Dinner, Chilled category RTE Mixes, Frozen Pizza, Frozen Ready Meals, Prepared Salads, the food must be sold through the retail channel, a new format which has a refrigerator or cold room, State-of-the-art preservation, such as hyper-and supermarkets, supermarkets or convenient notto. These RTE found that there is no market share but in Viet Nam. While there are just Chilled Ready Meals with a share of approximately 10.6% just marketing, but if there is a high expansion rate continuously 108.8% 5-year period (2006-2011) (21.8% per year on average), which is consistent with the expansion of supermarkets, hyper supermarkets or convenient notto that market share increased from 23.4% to 54.0%, or increased by 130.8% (annual average 26.2%) during the same time.While the market share of big rooms Cheonan store (Small Grocery) decreased 21.6% and Non-Grocery-Retailers decreased 76.6%-country Viet Nam. There are only 2 major RTE practitioner list also had a chance in the market: in addition to Vissan Canned Food Co., Ltd and JSC Hanlong with stable market share in the total level of approximately 55.3%, other entrepreneurs are entrepreneurs retail items are not very popular (61 more market share.) Viet Nam market penetration, especially RTE type dependencies to the new format retailing. The categories must be kept in the refrigerator of the convenient notto. It may also have a chance to live again.The following is the country Indonesia. Ready to eat dry food value. 74.2% leap in growth 5 year: Unlike the Indonesia country Viet Nam dried RTE hit him. Market capitalization grew 38.4% of RTE in Indonesia in the past 5 years (2005-2010) by food ready to eat the dry (Dried Ready Meals), especially semi-finished products, pasta, and rice gruel semi-finished. Has been growing rapidly and continuously by a value in the range of 74.2% expansion RTE dry while the RTE cans grew 7.0% but if Frozen Pizza from a share in the market value of 2.6% of RTE's market share could not rest at all since the year 2009, etc.In Indonesia there are only 3 RTE practitioner list eat 83.1% market share-sales products in narrow band: Canning Foods Indonesia PT Indofood Sukses Makmur, PT SimbaIndosnack Makmur Tbk and PT 3 entrepreneurs with market share as well as a high level consistently. In the year 2009 with the market share. 83.1% of the level of retail sales value in the market by RTE to the RTE products, canned and dry only may also be an opportunity to go to Thai's market opening in other categories, where RTE products in Indonesia need to cook according to the principles of Islam is important.ประเทศสิงคโปร์ บริโภคอาหารกระป๋องราคาสูง ส่วนแบ่งการตลาดไม่แน่นอน แล้วแต่กลยุทธ์การพัฒนาผลิตภัณฑ์ คงไม่น่าแปลกใจที่คนในประเทศที่ร่ำรวยอย่าง สิงคโปร์จะบริโภคของแพง แม้ปริมาณอาหาร RTE ในสิงคโปร์โตไม่มาก คือโตเพียงร้อยละ 2.1% ในปี 2010 แต่หากมูลค่าอาหาร RTE โต 2.6% โดยคนสิงคโปร์บริโภคอาหาร RTE ราคาเฉลี่ยราว 7,129 ดอลลาร์สหรัฐต่อตัน ตลอด 5 ปีที่ผ่านมา ในขณะที่อินโดนีเซียบริโภคอาหาร RTE ราคาเฉลี่ยราว 4,000 ดอลลาร์สหรัฐ ในปี 2010 เพิ่มขึ้นจาก 3,630 รูเปียห์ต่อตัน ในปี 2007 โดยในประเทศสิงคโปร์อาหาร RTE แบบกระป๋องมีสัดส่วนถึง 90.7% และอาหาร RTE ประเภทแช่แข็งที่ได้รับความนิยม ได้แก่ อาหาร Italian และ Western โดยตลอด 5 ปีที่ผ่านมามีสัดส่วนการบริโภค 46.0% และ 27.5% ของอาหารแช่แข็งทั้งหมด ตามลำดับIn addition, the operator RTE in Singapore with a variety of market share is not, of course, but the strategy, product development and marketing campaigns by the Xiamen Export & Import Co., Jiahua Trading Ltd is the largest employer in the country, Singapore. A proportion of the maximum 5-year period in the market in the year 2006 that 23.2% and the lowest in the year 2008 at 16.2%Markets and competitors, that is awesome yet Myanmar actress. Opportunities for industry RTE of Thai, we in ASEAN have really much, but many people remain concerned about whether competitors like Myanmar labor has been waging to open markets and are not. Even Myanmar's labour is cheap and the labor age population are not age so much bulk. But at present, the lack of which technologies to produce sufficient basic utilities and by 75% (b)
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