This research aims to analyze the search behaviour of tourists in Phuket. By studying the relationship of the attractions mentioned in the criticisms of tourism Web site. A wide range of research techniques, people find a relationship to which the rule is one of several methods of data mining to analyze the complexity of data from large databases. In this research, the data being stored in the behavior of the data source from the criticism on Web sites in English of tourists ever visit in Phuket by historical data stored for 5 years, and then taken to determine the relationship of the attractions in Phuket to analyze the behavior of tourism in the last 5 years, that results from this research will be able to create new knowledge that is beneficial to the Government and the private sector in tourism development planning of Phuket in future.
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