Pricing should be as close to the same category of goods on the market or less than if you want to usurp one or more customer base to position products to over.
Pricing should be located as close to similar products in the market. Or less querent to usurp customer base. Or if you want to position the product is superior to conventional products.
Pricing should be set up as close to the same type of product in the market. Or less, if want to snatch customer base. Or more to product positioning over than general products.