Chapter 5
. Conclusion and suggestionA study of affecting factors of college students in private consumption leading to the coffee star bucks were to know the behavior. Satisfaction, problems and consumption demand by sampling;University University University Bachelor of business, Rangsit University. The samples were 300 samples. Conclusion as following
.The 1 student data
status of the students of the respondents. A male than female as male and female 47.67 52.33%, mean age 18-23 years
the 2 students behavior
.The research found that the factors affecting the decision to consume the Starbucks students of private university are as follows: the leading coffee taste
.Students most commonly consumed a Starbucks because addicted to coffee taste by mean 47.33 mainly consumption 44.00 cold and hot 36.67
the frequency of consumption.The students consumed most 1 Starbucks less than once per week. 42.67 is followed by a week 1 times were 38.00 and 2-3 times / week 13.33 and the minority. More than 2-3 times / week is 6.00
.The per capita income
from questionnaire, income, most of the popular consumption, Starbuck. Most of the income is 9001-12000 is 22.33
the expenditure on consumption Starbucks
.The source is mainly consumed Starbucks expenditure in 201-300 baht 42.33 because choose coffee over anything else.
the 3 satisfaction of students who consume a Starbucks
.The results showed that the college student private student satisfaction on the coffee Starbucks in blessing included in high level. When each aspect
.The quality of coffee, students are satisfied at the highest level of satisfaction in the taste of the coffee ถูกปากมี. Clean, fresh, and proper quantity
.The taste of the coffee, the student satisfaction levels. Most students attracted and likes the taste of coffee Starbucks
.The brand of coffee Starbucks has great influence, because it is prevalent at student groups, a teenager, and make the students most commonly known. You brought to consume a Starbucks, quite a lot of
.The materials, glass coffee influence greatly. Because the coffee and modern, MDR, that is memorable. Also unique local green
.The price has great influence, relatively high prices, but when compared to the quality and so on. The taste of coffee is suitable. Make students ignore and consume popular
.The price tag has great influence, with signs that tell clearly and remember simple, suitable and easy access to command a
.Cleanliness of coffee has great influence, the cleanliness of the Starbucks coffee shop is clean, rub, is health, is the first choice. Here choose to use deep study. Starbucks coffee intake
.The atmosphere and the interior shop influenced most modern and the good side, along with the coffee shop makes most students choose to consume in the shop. Starbucks
.The promotion has great influence, promotion, make customers consume coffee Starbucks more
.Make the new students to consume a Starbucks has distributed coupons to customers, a lot of consumer also and challenge card service to clients.
suggestions on the application of research utilization
.The research said. The researcher found issues. In the application of research findings the following benefits
in the field of consumption behavior of Starbucks
.The product, most students consider the quality of the Starbucks most, and in part a little will consider the appearance of a cup of coffee In most types of coffee most students like coffee cappuccino milk formula, because wear consumption easy mellow.Macchiato is minimal. Maybe because put Caramel sweetness too much coffee smells บริโภคมากๆ may be greasy, and most students like coffee types. Cool and refreshing, because consume but most like a spinning minimal
.The price, most students think of sign words price is the most influential in the decision to buy เพื่อการตัดสิน. But in terms of the price of coffee Starbucks influence less because the live take place in reading books store
.The place, most students consider the atmosphere and the interior of cafe shop at the most, and consider the clean inside the shop, followed by
. The sales promotion, promotion, distribution, discount coupons,Cash card to repay customers. All this has great influence for members by return customers to consume a Starbucks regularly
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