(2) external organizations: (Customers) is regarded as a source of information that is very important because the product.The company is offering. Required to meet the needs of the home.Members of the distribution channel (Channel Members) as a data source.One that is aware of the needs of our customers, such as merchants, retail merchants, delivery agents, etc.(The Competitors), competitive political movements, including competitor's strategy.It is also one of the sources of information that helps the company to innovate new products.
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