The main concepts of marketing and marketing tools. After we have known the meaning of marketing and marketing management, and then. What is needed is an understanding of the main concepts studies, marketing tools, marketing management basically consists of two parts, as follows: the first part is the segmentation, target market selection, and Tan? Part 2 is a marketing tool, called marketing mix. Market segmentation and target selection Marketers can no longer produce goods or services according to the needs of consumers, because consumers are everyone needs in the different items and the like. Therefore, marketers must analyze the consumer. Starting with market segmentation, classification of consumers into groups. Market segment may include use of a variable is determined by the population and behavioral psychology to purchase and use a different item. After that, any potential market estimate that gradually and market opportunities that the organization can meet the requirements, which will become the next target market and the marketing tools that are accepted, and the most popular is the marketing mix.
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