4Ps is a key concept for analyzing the strengths and weaknesses of goods and services in the market based on the four factors, namely:
Product - goods or services based on the needs of clients
Price - reasonable prices. The value that customers receive. Compared with other competing
Place - Distribution. Or channels of distribution. Which is determined by the volume of customer convenience and
Promotion - Promotion. To cause an incentive to purchase
the 4P each Strength and Weakness can be both at the same time.
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