When it comes to packaging, we often think of the essence of marketing that affect the final consumer goods, such as providing information to customers. Incentives for consumers interested in their products. Up to make consumers more convenient and businessmen tend to pay attention to the packaging, this is quite a lot. And many of the almost forgotten or do not pay attention to the obligations of the other side of the packaging. This is no less important function that it is the duty of Logistics
Functions of Packaging Logistics is. Take into account the consumer the last few. It will focus on the ease of operation and cost. Be noted that the packaging is done frequently. Without compromising the customer Adjust materials shrink the size immediately because packaging, most customers do not pay attention much. Does not affect the image of the products
, for example. Box of 24 cans of soda cans we've ever seen for corrugated brown leaves branded color screen that is the brand. Manufacturers can be modified only for corrugated brown half. Or does it only 1 in 4 thick modest but clear plastic cover instead. Without screen brand The soda can not classify it. As a result, manufacturers can save the cost of packaging materials has increased. The key can be used with any type of soft drink, be it diving, red, green or orange juice reduces the type of packaging to be successful. Or if it is the evolution of a bottle of soft drink crates. Polypropylene is Customers do not care how much But work more easier. And stacked crates, then slip and fall accidents is reduced. Because the whole block between the crates and bottles. And if you look deeper to find the client, it does not matter if you bring a bottle of red water, put in crates of diving
Another example is obvious, it is a box of beer will be filling the box with the interstitials bottle to do. bottle percussion break during transport. Use the same 3 layer corrugated carton filling. The plant was used to produce corrugated then blamed not meet specifications or as waste. Instead digested be processed into new paper products. Or sold as scrap paper. It is used for filling the box with a better price retail sales dropped or kilo. Later it was replaced by a 3-layer corrugated paper box, cardboard thick enough to cover the paper quality is much lower. We have found that customers never bothered about these things. Some people have never seen or even a crate of beer, never mind what. I never bought the case,
it can be seen that the change of the packaging to the final customer or consumer is not paying attention. And is not considered to be significant Allows manufacturers to carry on the functions of packaging Logistics fully. Logistics of the packaging consists of a cargo container. Use Prevention The use of the product Using Collect Increased ease of use and Logistics. And utilization of communication, etc. Such responsibilities have contributed greatly to the organization to effectively work. Empathy function of packaging is to start from a good design. The work was convenient and cost-effective and unexpected
example. If the packaging size 70x70 cm is placed on the pad of (Pallet) size 100x120 cm or 110x110 cm to? The result is that the pallet is not full or overflowing pallet (I ask permission to use English better translated as Thailand and feel much) which will affect another way, whether it is moving. Stocktaking Import storage shelves. The overlap Have to be extra careful as well. Unlike obviously the place is full. pallet
packaging so that the benefits to the Logistics is. In addition, regardless of the product, and must take into account the various standards, such as the size of the size of the pallet shelves. Size of the truck The size of the container, etc. There is also a matter of convenience to the work involved, such as purchase orders beer crates of convenience stores to purchase a bottle. The full pallet of goods easier than counting by units
also redesigned packaging to consider the use of light materials. It will save shipping cost Such as the use of plastic instead of wood The packaging design will allow more cargo. Causing the pickup full of cars. The convenience of the handlers. Ease of product support Great packaging will reduce lost and damaged as the use of plastic. As a result, you can see the product inside the packaging. Keeping in mind that a missing or lost or tights. I went to a convenience store with a famous product was found to have lost by an employee in the store did not know it was stolen goods, but the box is made when the product is in full. But shaking the product was found to be empty and the tape stuck already. So if there is a clear plastic box, look to see if the product is without a handle or shake the product, it will help a lot. It also allows customers to choose color too convenient
to consider the package design has to take into consideration to help enhance the image of the business. Regardless of recycled again. We will be more common, such as sacks of rice, boxes, crates, fruit beer. Recycle and reuse, if generally accepted, it will become very common standards. And will result in a more convenient is the ability to adapt to the product is said to be packing a variety of species such as pallet containers, sacks, barrels of oil
above all, I'm looking at the corners of the world. logistics and packaging. But there is another aspect that is important as well. View of the supply chain
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