The study is intended to study the personal attribute of retail investors that can affect investments in the stock exchange of Thailand. A case study in Nakhon Ratchasima province The study used data for primary by a inquiry design examples as retail investors in Nakhon Ratchasima province. The number of people between March to 390 April 2558 (2015) and make data analysis, statistics, quantitative, descriptive, such as percent of average and standard deviation analysis. Hypothesis testing using complex statistical analysis method to estimate is t-test (Independent-Samples Test), and one-way ANOVA (Analysis of Variance One-Way), which determines the statistical significance level 0.05. Study results showed that investors diversify questionnaire as male and female proportions. By retail, mainly aged between 21-30 years old marital status single level Bachelor's degree career employees in private companies. The average income per month during 20001-40000 Thai baht, which was trading each day, on average, less than 50000 baht and expected rate of return on investment for each level of 10%-20%, in addition to retail investors with losses from trading securities, acceptable level.1%-5%, and invest in the financial sector (FINCIAL) also focus on factors that affect the investment of retail, including political and economic overview is very average level is equal to 3.9874, and also found that gender, age, marital status, personal attributes, including level of education and the average revenue per month. Is related to the amount of money invested in the stock market. The expected rate of return on investment and the level of acceptable loss significantly 0.05 level statistics.
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