From an analysis of BCG Matrix-based lion drinking water products found that Singh was drinking water products.In the space of a Star because there are pet bottled water market growth rate is greater than 20% level.More than 1 year continuously, thus making low Market Growth in nae ฝ่งั PLE is in the 10% level on axis.On the part of the Market Share, it found that the proportion of drinking water, there is a lion in the market, it ranks 1, 25% by.There are 2 sequences is pure drinking water, life as a second at 17% 13.9% Crystal drinking water and drinking water.The 12.8%, namtip from average people, according to the Market Share with a lion drinking water is greater than the average of.The group by approximately 0.4-1.0 approximate only, according to an analysis of the status of drinking water in quarter.Star in the BCG MatrixFor the strategy that is appropriate for the analysis of drinking water, according to Singh, the BCG should focus on.The growth is due to the trend of the market has been growing and water lion is also the market leader. Must therefore be?Build a strong, continued to prepare the transition to stable Cash Cow range in the future.
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