External environment and macroAnalyzing needs and trends in macroenvironment. A successful company is a company that satisfy the needs and trends of the macro environment that did not receive the response. There are many products that have not received a response from consumers and related environment. Some products, find the problems of consumer caused by environment. For example, the traffic, pollution of environment, the situation. The slums. Shortage of raw material, energy and inputs of some kind, etc.Macroenvironment consists of broad factors in the society of national or international, including population, economy, politics, science and law. Society, culture, technology, natural resources and environment physical, the details are as follows.Demographic environment behavior change, structure of age, education, and other factors. Related to the population impact on operation market inevitably, which may include the followingPopulation Growth age structure population determines needs (Population age mix determines needs).Ethnic markets and changing racial (Nationality) and color (Race).Household patterns changes the geography of the population (Geographical shifts in population).Educational groups.Change from big market is a Market Digest (Shift from a mass market to micromarkets).
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