The results of the study showed that the purchase behaviour of milk cooperatives. Consumers who purchase less demand level for ingestion of the milk cooperative, the largest is the total number of 143 people think 71.50 per cent moderate amount of demand to 38 per cent of people, and most demand level 19 19.00 person 9.50 percent, respectively, for the factors that affect the demand for ready-to-drink milk intake of dairy cooperative Chiangmai. The product factor is limited. Most consumers give priority to very levels and benefits are associated with the demand for ready-to-drink milk, the second factor of the price level, the level correlated with demand very reasonable price with quality. Channel factor is moderate found it easy to buy only at the demand level has no relationship to the requirements of the drinking milk dairy cooperatives. Marketing promotion factor is in the intermediate demand has no relationship to the needs of the consumer co-operative milk dairy in Chiang Mai. Limited statistical significance at the 0.05 level reviews factors affecting consumer demand for ready-to-drink milk of dairy cooperatives. Chiang Mai co., Ltd. Found that overall the most level.
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