(Advertising) is a form of communication, the creation of the brand (Brand contact) to advertise the use in the following cases:1.1 to create differences in the products (product Differentiate) fast and spacious.1.2 to placeholder hearts (Brand positioning).For example, to create a positioning that the SOAP is anti-bacterial rathek. RI choi as a shampoo product that is 2 in 1 product, the first year in the market before it is used, but Dimension Dimension 2 in 1 ad less so. RI choi can occupy a 2 in 1 positioning better than advertised, so it is important. If there is no advertising, as if we don't have a definite brand.Campaign (promotion Sale).Sales by employee (Personal selling) is very important, which will keep a sales representative in the following cases:2.1 when it is appropriate for employees such as sales by product category sales by home (Door to door selling) regardless of whether it is life insurance. Electric appliances, including cosmeticsThe news and public relations (Publicity and public relation) is used in the following cases.4.1 use of the news and public relations to create the image (the Image) over competitors, which other features cannot be created over a competitor. The properties of the product, equal to a competitor. The image is the only thing that will make a difference in the product. When other things equalFor example, cement plaster with TPI will only Siam Cement on the properties of different quality. The ability to perform tasks and features, but to say that there is a long history as Siam Cement shall not. Direct marketing (Direct marketing) refers to the market for direct sales via catalogue (Telemarketing) (Catalogue sales) order by mail (Mail order) Direct marketing Use case:
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