The relationship of life with habits, choose Research of Harcar and Kaynak (2007) found that analyzing the lifestyle of consumers, there is a greater understanding in regard to consumer buying habits and consumption, that is, who bought buy? One of the things that will influence them to buy is the direction the format operation. A life that appears necessary needs, such as motivation, stages of the consumer is to succeed by looking for the products and services that show up to see his friends. The success that he has, so the study of consumer life pattern is a way to search the buyer's behaviour in terms of the difference and similarity, and the most used in the market segmentation effect. This study indicates that various forms of life influencing purchase behavior and. Consumption of consumers international, United States of America and Canada by taking advantage of the nuances of the life of the local people to create unique marketing strategies, local/ The region will have to satisfy the demands of the smarter consumer to not only deliver products and. The appropriate service only. But it must be useful and suitable for life. Consumer value-time relationship with Le n habits. Chest. From the work of JI Jones (2002) found that consumers in the form of a Smart Phone so as to help add convenience in planning your personal time format that is used is the service calendar and e-mail services that are more convenient for consumers to schedule your appointment. To save time and, as a result, consumers can spend that much in operation. So was born the increased utility for consumers, which is consistent with a calendar and email service provider of personal computers has become easy and fast is important. Plan your time in the mobile phone becomes more and more important, Riga. For this reason, it is an important factor. One factor that consumers use to select mobile phones.
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