Internal marketing is critical and fundamental activity to create a customer-focused organizational culture with an aim to establish awareness of internal and external customers by removing barriers which are obstacles of organizational effectiveness
is the process of handling Internal Marketing staff as internal customers and internal projects as products that satisfy the needs and desires of the customers and adhere to the company' s goals
one person in the organization which is a very important factor in the creation of customer satisfaction and affect the ability to create a positive attitude toward customers, especially business services
To create awareness, employees are aware of the importance in the work of their own that will be sent to an external customer.
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